How EA is expanding its footprint on mobile, the fastest growing gaming category, as part of a cross-platform portfolio to reach new consumers (Nick Statt/Protocol)

Nick Statt / Protocol:
How EA is expanding its footprint on mobile, the fastest growing gaming category, as part of a cross-platform portfolio to reach new consumers  —  In June, Electronic Arts made what seemed like a peculiar announcement.  It revealed one of its biggest-ever purchases, and its third major acquisition in less than seven months.

Written By:

Original Article: http://www.techmeme.com/210930/p4#a210930p4

Leave a Comment