You can now view Instagram Reels on the Facebook app in the US

Instagram introduced its short videos platform — Reels — to compete with rivals like TikTok and YouTube Shorts last year. Since then, the feature has gained immense popularity in several regions, but it still lags behind TikTok in the US. Instagram has introduced several new features to Reels to attract more users, like the ability to shop while viewing a Reel, over the last few months. Now, Instagram is integrating Reels within the Facebook app in the US to boost adoption further.

Facebook initially tested the integration with some creators in India earlier this year, and it’s now rolling out in the US (via AndroidCentral). Since Instagram is a part of Facebook, it makes sense for the company to integrate some aspects of both apps with one another. Instagram DMs were already integrated with Facebook Messenger earlier, and now, Reels from Instagram can be viewed directly on the Facebook app. Not only can you view other’s Reels on the Facebook app, but you can also create content an…

Written By: Sumukh Rao

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