Facebook to update pre-campaign audience estimates to be less specific, showing a range instead of a number, after backlash for overestimating audience numbers (Allison Schiff/AdExchanger)

Allison Schiff / AdExchanger:
Facebook to update pre-campaign audience estimates to be less specific, showing a range instead of a number, after backlash for overestimating audience numbers  —  Pre-campaign reach estimates on Facebook are about to get less precise – on purpose.  —  In the coming weeks …

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Original Article: http://www.techmeme.com/211001/p11#a211001p11

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