FTC sents out warning letters to more than 700 companies over fake reviews

The Federal Trade Commission (FTC) has warned leading companies against the practices like procuring fake reviews and misleading endorsements. Companies caught mispresenting or deceiving customers will incur steep penalties, FTC said in its official address.
The US government agency on Wednesday (via BleepingComputer) sent out Notice of Penalty Offenses to more than 700 high-profile companies, with big names like Amazon, Apple, Google, and Walmart also on the list.
The FTC says the notice puts the companies on notice that they could incur civil penalties — up to $43,792 per violation — if they use endorsements in ways that run counter to prior FTC administrative cases.
“The rise of social media has blurred the line between authentic content and advertising, leading to an explosion in deceptive endorsements across the marketplace. Fake online reviews and other deceptive endorsements often tout products throughout the online world,” said the FTC in a press release.
FTC says it has det…

Written By: Kishan Vyas

Original Article: https://www.xda-developers.com/ftc-warns-700-companies-fake-reviews/

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