Google partners with the NBA to offer Google Pixel users unique immersive experiences

Google will unveil its next-gen flagship lineup this week. Ahead of the Pixel Fall Launch event, Google has announced a new partnership with the NBA to offer Pixel users unique immersive experiences.
In a recent blog post, Google revealed that the Pixel lineup is now the Official Fan Phone of the NBA, NBA G League, and NBA 2K League. In addition, Google is now also each league’s Official Search Engine, Search Trends, and Fan Insights partner. On top of that, the Pixel lineup will also be the first-ever presenting partner of the NBA Playoffs, joining YouTube TV, NBA Finals presenting sponsor, in the postseason.
“Through this multi-year partnership, we’ll work with the NBA to create exciting immersive experiences for fans using our 3D and AR technology, as well as leverage new features that will be announced at our Pixel Fall Launch event. And we’ll continue to provide experiences and information in all the places fans turn to every day, whether that’s Pixel to take pictures of your f…

Written By: Pranob Mehrotra

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