Google Play is lowering its developer fees for app subscriptions

Android is the most popular operating system in the world (even counting desktop platforms), and as a result, Google Play is one of the most important software distribution channels ever. However, Google has been under pressure in recent years to reduce the fees it charges developers for transactions, especially during the recent legal battles with Epic Games. Google is now reducing the cut it takes from subscription sales, and select developers can keep as much as 90% of their revenue.
“Digital subscriptions have become one of the fastest growing models for developers,” Google wrote in a blog post, “but we know that subscription businesses face specific challenges in customer acquisition and retention. […] Our current service fee drops from 30% to 15% after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can.”
Google Play is now …

Written By: Corbin Davenport

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