How Augmented Reality (AR) Continues to Transform Customer Experience?

Augmented reality (AR) is continuously paving the way for more engaging interactions between businesses and their target customers. In more ways than one, AR-based customer experience can ensure increased customer satisfaction and business conversion.
According to a study, a whopping 71% of customers have very favorable opinions about AR in the shopping experience. They say it would urge them to buy from the store more often.
Augmented Reality (AR), which works as an overlaying aspect over the appearance of the physical objects and the world at large, can enhance the perception of the real world and thus can revolutionize the customer and shopping experience.

Source: retailperceptions
With the present mobile support for a three-dimensional view of the objects, delivering AR-powered shopping and customer experience across online stores and mobile stores has become more accessible.
According to a Tractica report, by 2022, the number of monthly active users for mobile augmented realit…

Written By: Wasim Charoliya

Original Article: https://readwrite.com/2021/10/17/augmented-reality-ar-continues-to-transform-customer-experience/

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