How Brands Handle Negative Comments on Social Media?

Handle Negative Comments on Social Media:- The dynamics of the business world have drastically changed in this digital era. Social media has disrupted the way businesses market themselves. Even with this, the customer is still the king, and every business revolves around them.
For this reason, many brands rely on customer feedback programs, online CRM, and social media marketing. Undoubtedly, these are excellent means of generating buzz around products and making a solid online foothold for brands. However, there is a dark side to these as well- the brutal negative comments on social media.
Online media is one of the best ways to showcase social proof of your brand. Comments, good and bad, both adversely influence customer loyalty. Positive reviews motivate and keep up your brand’s spirit to continue producing quality products and services.
On the other hand, negative reviews and unwarranted internet trolls can have disastrous results and compromise your brand loyalty.
But are negat…

Written By: Bhavik Soni

Original Article: https://readwrite.com/2021/10/28/how-brands-handle-negative-comments-on-social-media/

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