How to Avoid Keyword Cannibalization

Search engines are one of the most commonly used tech tools in the world, with the vast majority of the global internet-connected population conducting dozens of searches each day. That’s why so many business owners have turned to the power of search engines, with strategies like search engine optimization (SEO) and pay per click (PPC) advertising, to promote their businesses.
But if you’re not careful, your best search-focused efforts can result in redundancies, ultimately costing you time and money without a resulting boost in your bottom-line results.
A key example of this is keyword cannibalization. But what exactly is it, and how can you avoid falling victim to it?
What Is Keyword Cannibalization?
In the digital marketing world, both SEO and PPC advertising strategies rely on keywords and keyword phrases as their foundation. When people conduct searches, they type specific queries into the search bar; targeting the appropriate user queries can help you reach the right audience,…

Written By: Nate Nead

Original Article: https://readwrite.com/2021/10/18/how-to-avoid-keyword-cannibalization/

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