Twitter wants to show you ads in the middle of conversations

In a fresh bid to maximize its revenue, Twitter on Wednesday announced it’s going to experiment with a new ad format. Twitter already displays ads between tweets, but as part of this new experiment, the company will start showing them in one more place: between tweet replies.
Twitter’s Revenue Product Lead Bruce Falck announced the experiment in a recent tweet. The new format will be tested globally, though only on mobile devices (Android and iOS). There’s no word if the change will eventually roll out to desktop users as well. The ad will appear after the first, third, or eighth reply under a tweet. The new ad format differs from the existing one in that it “aligns incentives for creators and advertisers.” Bruce also hinted at the possibility that creators will receive a cut of ad revenue if they opt-in, though he stopped short of revealing more details.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this tes…

Written By: Kishan Vyas

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