Apple clarifies its position on recent third-party ads allegations

Yesterday, we saw several reports regarding Apple’s latest unethical behavior. A report by Forbes highlighted that the company has been “secretly” and “quietly” buying top Google Search ad spots for third-party apps. When users click on these ads, they get redirected to Apple’s App Store. Some developers consider this problematic as the Cupertino giant takes a 15-30% cut from subscriptions done through its billing system. Additionally, Apple shares little data about App Store subscribers, so offering support, refunds, or special deals becomes harder. The company has now finally clarified its position on these allegations.
The initial report stated that Apple would place the highest bid on first ad spots. This made it tough — and sometimes impossible — for smaller developers to compete for the first spot. As a result, developers’ websites would get pushed to the second ad spot, which could significantly impact traffic. In addition, redirecting users to the App Store meant that instea…

Written By: Mahmoud Itani

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