Why Do So Many Companies Quit Practicing SEO?

When you enter the realm of digital marketing, search engine optimization (SEO) becomes immediately appealing. SEO is cheap, it’s relatively learnable, and it holds the promise of amazing long-term results with one of the highest ROIs of any online marketing strategy. That’s one reason why the SEO world is full of optimistic newcomers, all hoping to eventually come to dominate the search engine results pages (SERPs).
But, almost inevitably, many companies that enter the SEO game eventually quit. Sometimes, they quit after just a few months. Other times, they quit after a few years. Sometimes, they stop paying their own people to practice SEO to divert those assets to other campaigns. Other times, they bring their SEO agency contract to an end.
Whatever the case, these companies pull out of an otherwise promising, alluring strategy – so why do they do it?
There are many possible reasons.
The Modern SEO Landscape
Before we delve into the factors potentially responsible for these prema…

Written By: Timothy Carter

Original Article: https://readwrite.com/2021/11/17/many-companies-quit-practicing-seo/

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