6 Ad Tech Trends to Dominate Post-Covid World

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.
1. CTV, audio and dynamic ad creatives will define programmatic
Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools. According to eMarketer, programmatic will account for 88.2% of all digital display ad spend by the end of 2021.
Programmatic targeting allows brands to deliver their message in ways they know will resonate most deeply within consumers’ psyches. Based on the user and campaign data, programmatic advertising algorithms show creatives t…

Written By: Roman Vrublivskyi

Original Article: https://readwrite.com/2021/12/17/6-ad-tech-trends-to-dominate-post-covid-world/

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