Life360, new owners of Tile, reportedly sells detailed location data to other companies

Life360 has been around for years as a technology company with various location-based services, including a family tracking app of the same name. Life360 recently purchased Tile, the company behind the Bluetooth tracking devices of the same name, but now might be the time to throw out recycle any Tile trackers you might own.
Life360 acknowledges in its own Privacy Policy that it sells data from its users, but according to The Markup, the company might be one of the largest brokers for personal location information in the industry. According to two former employees of Life360, as well as two people who worked at Cuebiq and X-Mode (two other location data sellers), user data sold by Life360 is reportedly highly valuable due to its sheer volume and precision. One former employee of Cuebiq told The Markup that marketing campaigns at Cuebiq would be far less effective without Life360’s constant flow of location data, and Life360 is believed to sell data to roughly a dozen other companies…

Written By: Corbin Davenport

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