The Future of Connectivity: The Metaverse

The metaverse: You’ve heard of it. You’ve likely read about it. You may even be aware of how more and more companies across all industries, from software enterprises to luxury brands, are scaling into the metaverse. As this transition has been taking place over the past year, editorials have been flooded with articles explaining what the metaverse actually is. But why does the metaverse matter? And more importantly, what does it mean for the future and will it even last or just fizzle out into another fad?
The metaverse is the next stage in the evolution of virtual and existing humanistic technology experience. It blurs the lines between the physical and digital world – a true meta-technology that enables new business models, forms of commerce, entertainment, communities, and experiences. The metaverse will fundamentally change and improve the way digital communication works. This also applies to how brands communicate with their customers, how celebrities connect with their fans, a…

Written By: Thomas Johann Lorenz

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