What Can You Do to Raise Your CTR?

Nearly all modern businesses structure their marketing and advertising campaigns around their website, or at least a series of landing pages devoted to the business. It makes sense to run your campaigns this way, since it’s convenient for customers and inexpensive (not to mention easy to coordinate).
But if this sounds like your business, you know there’s a central issue – getting people to the website as consistently and as quickly as possible. Most marketing strategies are designed to increase your visibility, such as using SEO to ensure your website is listed higher in search engine results pages (SERPs) or using PPC ads to show your site off directly. But neither of these strategies guarantees that your customers are going to click your links and see your onsite content.
What steps can you take to increase your clickthrough rate (CTR)?
Two Different Kinds of CTR
First, we should explain that there are two different kinds of CTR worth considering as a marketer: organic CTR and PP…

Written By: Nate Nead

Original Article: https://readwrite.com/2021/12/06/what-can-you-do-to-raise-your-ctr/

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